Simply put, StartEngine is an online equity crowdfunding platform that allows everyday individuals to invest in private companies and startups​. In other words, instead of seeking money only from venture capitalists or banks, companies can raise capital on StartEngine directly from the public!
Founded in 2014, StartEngine is one of the largest U.S. platforms of its kind and operates under SEC regulations for crowdfunding​.

Regulation Crowdfunding (Reg CF) is a set of U.S. laws (established by the 2012 JOBS Act) that allows private companies to raise money from the general public through approved online platforms.
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Under Reg CF, a company can raise up to $5 million in a 12-month period and must conduct the offering via an SEC-registered intermediary (a funding portal or broker-dealer) like StartEngine​.

This framework also lets non-accredited investors (regular people, not just the wealthy) invest in things they enjoy or see potential in. Though, there are limits on how much an individual can put into crowdfunding offerings per year based on their income/net worth​.

Companies using Reg CF have to disclose certain information (financials, risks, business details) to investors, and the platform (StartEngine) facilitates the process and ensures compliance with these rules.
Learn more: SEC Regulation Crowdfunding overview.

Yes – the non-alcoholic (NA) beer market is growing very quickly. Globally, the NA beer market was valued at about $20 billion in 2023 and is projected to double to $40 billion by 2033.

In the United States, sales of non-alcoholic beer surged roughly 30% year-over-year in 2024​, making it one of the fastest-growing segments in the beer industry. Major brewers and craft breweries are investing heavily in NA beer options, which signals confidence in this category’s continued momentum.

Even though non-alcoholic beer still accounts for only around 1% of total beer volume worldwide, its consumption has at least tripled in the last five years​

This rapid growth is driven by shifting consumer habits and health trends. More people are embracing “mindful drinking” – for example, participating in Dry January or seeking healthier alternatives – and they’re finding that NA beers let them enjoy the taste of beer without alcohol.
In a recent survey, 60% of Dry January participants said low- or no-alcohol beer helps them achieve their goals for cutting alcohol​.

In short, consumer demand for non-alcoholic beer is on the rise, and forecasts predict strong growth ahead.
Learn more: see the Beer Institute’s Jan 2025 report on NA beer trends​

When you invest in an equity crowdfunding campaign, you receive a security (financial stake) in the company in exchange for your money – typically this means shares of stock (equity).
Unlike backing a project on Kickstarter where you might only get a T-shirt or product, on StartEngine you become a part owner of the business​. In this Self Care offering, for example, Three Magnets Brewing Co. is selling equity, so investors will receive shares of the company (common stock) for their investment​.
As a shareholder, your benefit comes from the company’s potential success – if the company grows in value, your shares could become more valuable (and you might someday see a return if the company is acquired or goes public). Some startups also choose to offer perks (like discounts or free merchandise) to investors at various investment levels, and Self Care is one of those (see details), but the primary thing you “get” is an ownership stake. Learn more: StartEngine Investor FAQ – What do I get when I submit an investment?