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NOW AVAILABLE

BUMBERBREW IS BACK!


Self Care is proud to bring back Bumberbrew Non-Alcoholic PNW IPA for the fourth straight year, in support of Bumbershoot—the Pacific Northwest’s premier music and arts festival!

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ENTER TODAY TO WIN

TWO WEEKEND PASSES TO BUMBERSHOOT!


Self Care is proud to bring back Bumberbrew Non-Alcoholic PNW IPA for the fourth straight year, in support of Bumbershoot—the Pacific Northwest’s premier music and arts festival. And to celebrate, Self Care and Bumbershoot are partnering to give away a pair of weekend passes!

Note: the contest has concluded. Congratulations to our winner!

LEARN MORE
ENTER TODAY TO WIN

TWO WEEKEND PASSES TO BUMBERSHOOT!


Self Care is proud to bring back Bumberbrew Non-Alcoholic PNW IPA for the fourth straight year, in support of Bumbershoot—the Pacific Northwest’s premier music and arts festival. And to celebrate, Self Care and Bumbershoot are partnering to give away a pair of weekend passes!

Note: the contest has concluded. Congratulations to our winner!

LEARN MORE
PITCH INCOMING!

MAY I PLEASE HAVE JUST 16 OUNCES OF YOUR TIME?

Born in 2020 out of Three Magnets Brewing as the Pacific Northwest’s first dedicated non-alcoholic craft beer brand, Self Care has turned nearly $500,000 in community-backed growth capital into NielsenIQ-verified retail velocity across premier regional grocers. Backed by flexible bridge-pasteurization tech, a thriving DTC pipeline, and six years of category-defining innovation, we are ready to combine our proven product pull with strategic partners who bring the distribution scale and chain relationships needed to lead the next wave of non-alcoholic craft beverage growth nationwide.

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NOW AVAILABLE:

ELEVATOR PITCH PILS

Our first NA brew crafted around purely New Zealand hops, this refreshing juice bomb delivers a bright bouquet of candied pineapple, white grapes, mango, banana, and subtle pink bubble gum. Built on a specialty small-batch malt base, we hit the hot side with European bittering hops and a dab of hop oil for a clean, lightly bitter Washington-style finish. Post-boil, we rested the beer over NZ’s finest—Nelson Sauvin, Pacific Sunrise, Motueka, and Riwaka—for a beautifully balanced, fruit-forward profile that keeps you coming back.

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No Need to Take Our Word for Self Care's Innovation

Take it From the Professionals:

FEBRUARY 26, 2025


"Beer professionals ...follow who’s doing what — and have strong opinions about which beer makers you should keep an eye on...we asked 20 professionals — writers...beer competition judges, and others — for their picks on the breweries...to watch in 2025. Launched during the pandemic...Self Care...from Three Magnets...got a head start on the NA trend that many other...breweries are now embracing in earnest...Is there another brewery that’s made an NA Barleywine, an NA fresh hop Kölsch, and an NA Gose? Partnering with a larger local brewery to increase production in 2025, Self Care has begun expanding into major retail accounts across the Pacific Northwest.”

-Ben Keene, author of “The Great Northeast Brewery Tour.”

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JULY 8, 2024

"BEST ALL-AROUND NA BREWERY"

"Olympia, Washington’s well-regarded (and oft-awarded) Three Magnets Brewing Co. launched a sub-brewery dedicated to NA beer...Today, it’s one of the very best NA breweries in the country, full stop, offering a kaleidoscopic range of beers in every style and flavor, from hazy IPAs to goses and coffee stouts...dozens of distinct releases, changing and selling out and updating all the time, like any hype brewery worth its salt. I’ve never had a bad beer from Self Care...What other NA beer brand is naming IPAs after Ween songsand collaborating with Ben Gibbard?

-Jordan Michelman, James Beard Award Winning Journalist

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"No. 1, was Freak Flag IPA... the best IPA of the class. With a finishing bitterness balanced by a malty sweetness, Freak Flag is slightly bitter and fruity, and comparable to an IPA you would get at a really good brewery.”

- Andre Meunier, The Oregonian

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"The entire line of Self Care beers isn’t just pretty good, or good for nonalcoholic beer—each beer is objectively, undeniably delicious as a brewed beverage of any standing."

-Jordan Michelman, Sprudge & Punch Drink

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"Self Care was particularly eye-opening... simply wonderful beers, NA or not. The textures were so full and the flavors so layered and fully realized that most people, I suspect, wouldn’t be able to identify them as nonalcoholic."

- Josh Noel, Chicago Tribune

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ORDER an eGIFTCARD NOW!

GIVE THE GIFT OF BEER...well, sort of...

Our Self Care eGiftcards are the PERFECT gift for those in your life who love to occasionally (or, always) enjoy delicious cold ones without the alcohol! When you purchase this giftcard, you'll be sent an email with the eGiftcard Code that you can then forward to your recipient, or print and include in a card to send them physically. eGifcards rule, because you don't have to worry about losing them - you can always pull up the eGiftcard Code in your email, or even contact us to track it down if you've deleted your email!

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