Italian Pilsner

Name: Self Care Italian Pils

Style: Non-Alcoholic Pilsner

ABV: Less than 0.5% ABV 

Quantity: 4pack/16oz. cans 

Description: Head brewer Aaron Blonden has a background in lager wort production and over a decade of experience innovating within this style, including winning both a Great American Beer Festival award and a World Beer Cup award for his pilsner. And now he's super excited to bring his knowledge and experience to the world of NA lager, starting with this very rare style in the non-alcoholic beer category.

Traditionally Italian pilsners are European malted lagers that are then dry-hopped to infuse floral or possibly spicy notes to the beverage. This lager was hopped in the kettle with a Slovenian hops, and the grain bill consisted of authentic Italian pilsner malt grown by the Adriatic Sea. It was then dry hopped multiple times throughout fermentation with Self Care's highest hopping rate to date, with a new experimental German variety called Relax. Relax has been used primarily in the tea industry on a small scale, and recently became available to Aaron to try. He chose this hop because it would infuse hop flavor and delicate aromatics, yet it contains none of the oil that traditionally would cause bitterness when boiled. This imparted beautiful grassy white and green tea notes to the beer that should ring true as hop-driven, yet drink very dry. 

WARNING: similar to many juices, kombucha, and other beverages you'll find in the grocery store, this product has not been pasteurized, and therefore may contain harmful bacteria that can cause serious illness in children, the elderly, and persons with weakened immune systems.

PLEASE NOTE: like other beverage industries have been doing for centuries, we mitigate the potential for bacterial growth in other ways, rather than to pasteurize and destroy the nuanced flavors that make our beer stand out from many pasteurized non-alcoholic beer offerings, though we do acknowledge pasteurization is the most effective way to inhibit bacterial growth, or potential for refermentation in the can. Risk may be exacerbated by prolonged warm storage, so to mitigate risk, always cold-store Self Care immediately upon receipt, and avoid exposure to extreme heat.